We provide our clients with a detailed view of themselves from the perspective of their own customers, and recommend ways to improve what they see. To accomplish this, we coordinate multiple disciplines and techniques. Each research program we design is customized to meet your specific needs and built upon highly established techniques and practices. Following are some methods, techniques, and tools we use:

Experience Design:

Experience Design provides the strategic vision that is based on research, trends, overall business plan and in-context conditions. A well-defined experience design strategy focuses your resources on designing products and experiences that fulfill their intended purpose, providing everyone with a clear basis for evaluating design decisions. This strategy can be applied to application development, products, events, even fundraising campaigns – it focuses the full extent of your organization on a particular task, to ensure that what you create is useful, meaninfgul, and marketable.

Storytelling:

Listening is a major component of storytelling and is a powerful tool for uniting your team efforts with your customers to produce consistent results with a real-world approach. This approach weaves the story of authentic needs of all of the people involved. It provides a strong basis for understanding all of the stakeholders' needs, desires and cultural contexts that will provide the basis for an effective creative strategy, guiding your business towards delighting customers and supporting optimal customer experiences at all touchpoints before, during and after conversion.

Qualitative Research:

Contextual studies examine a specific group of people (such as your existing customers, or a market segment you hope to capture) in the framework of their natural environment as they work, play and live. This method uncovers the details of how people actually use your products in their lives with a depth and clarity that other forms of market research simply cannot provide.

We document behavioral and cultural details that have become so ingrained they seldom get mentioned in market research that occurs out of context. If many of your customers have adapted your product to better suit their needs, this rapid-ethnographic research will uncover how and why. Ethnography reveals the truth and details about your customers – how they use your products, what motivates them, what they need, what they want.

Participatory design:

Participatory design directly involves your clients and customers in the process of creating the products they will buy and use. Nobody is more qualified to show you what your customers want than your customers. Working in collaboration with your design and development team, existing and target users of your products directly contribute to the cast of ideas for new products and product revisions.

Your design and development team will benefit from direct contact with customers through participatory design sessions. Collaborating with customers helps designers see the products they create from the perspective of the people who will use them – by merging the vision of your designers and your customers, you can reduce risk in your development cycle.

Facilitation and Team Building

The ability to captivate people's imaginations and tap into their creative process, bringing new, inspired solutions to the surface, building trust confidence within individuals and teams is crucial. Passionate about developing and facilitating sessions that draw out people's thoughts, feelings and ideas in an supportive environment, these sessions result in quality experiences for all participants that contribute to the knowledge base of the organization, help identify creative strategies and provide direction towards common goals.

Organizational Analysis:

Measure the structure of your organization against its ability to accomplish what you have set out to do. We study the people in your organization, the roles that they play and the ways that they communicate, documenting the way your organization functions, and then objectively measuring your company's ability to carry out its mission based upon your current needs and imperatives. If we find that your needs aren't being met by your current organizational structure or processes, we can recommend realistic, and incremental change initiatives to mold your organization around the goals it seeks to fulill.